Due to the incredibly high number of bingo websites licensed and available to UK players brands need to make themselves much more attractive in order to secure new customers.
One of the weapons in a brands customer acquisition arsenal is their sign up offers for new players. All brands offer players something a little special to entice them through the door and as customers generally become more savvy and prepared to shop around, sites are having to make their offerings extra special.
Amongst players looking for a new site, the most seductive combination of words can be, ‘no deposit bingo’. Players generally love this idea because if the site is true to its word, the player should be in with a chance of playing (and hopefully winning), some bingo and slots games for free. Clearly this could be an extremely profitable experience.
Bingo brands tend to behave a little like sheep whereby when one brand makes a move, others tend to swiftly follow suit. This is exactly what has happened when it comes to new bingo sites offering no deposit bonuses. Take a look at these recent new no deposit bingo sites listed by Bingo Paradise, as you can see they are appearing on a very regular basis and generally offer a set amount of cash that players can use without having to make a deposit.
From a players point of view these offers are sometimes a little too good to be true. Often if a player wins they will be frustrated to discover that the money they have been awarded is actually ‘bonus money’ as opposed to ‘real money’. The implications of this are generally that the money cannot be withdrawn from the site, rendering it somewhat pointless.
Other frustrations can occur when players are only able to access certain games with the ‘free money’, restrictions are often set so players cannot buy into the major jackpot games, for example.
More recently we have seen the introduction of welcome bonuses in the form of spinning wheels. The aptly titled ‘Wheel of Slots’ network recently launched leading the way as the first network to abolish the conventional welcome bonuses in favour of a spin the wheel feature.
At this network, rather than being given either a no deposit bonus or a percentage based welcome bonus, players are simply given the opportunity, on their first deposit to spin the wheel in order to win one of a selection of prizes. These prizes range from free spins on slots games to free bingo tickets.
As time goes on it will be interesting to see what becomes the ‘norm’ as a welcome offer for players. Without doubt, just as many sites jumped on the ‘no deposit’ bandwagon, many will jump on the next wagon, which passes by!
When you choose a new site to play at be sure to do a little background reading to check out how genuine the welcome offers are. Thanks to good, honestly written player reviews you could save yourself a whole lot of trouble if a sites offer does not do what it says on the tin.