Due to the incredibly high number of bingo websites licensed and available to UK players brands need to make themselves much more attractive in order to secure new customers.
One of the weapons in a brands customer acquisition arsenal is their sign up offers for new players. All brands offer players something a little special to entice them through the door and as customers generally become more savvy and prepared to shop around, sites are having to make their offerings extra special.
Amongst players looking for a new site, the most seductive combination of words can be, ‘no deposit bingo’. Players generally love this idea because if the site is true to its word, the player should be in with a chance of playing (and hopefully winning), some bingo and slots games for free. Clearly this could be an extremely profitable experience.
Bingo brands tend to behave a little like sheep whereby when one brand makes a move, others tend to swiftly follow suit. This is exactly what has happened when it comes to new bingo sites offering no deposit bonuses. Take a look at these recent new no deposit bingo sites listed by Free Bingo Land, as you can see they are appearing on a very regular basis and generally offer a set amount of cash that players can use without having to make a deposit.
From a players point of view these offers are sometimes a little too good to be true. Often if a player wins they will be frustrated to discover that the money they have been awarded is actually ‘bonus money’ as opposed to ‘real money’. The implications of this are generally that the money cannot be withdrawn from the site, rendering it somewhat pointless.
Other frustrations can occur when players are only able to access certain games with the ‘free money’, restrictions are often set so players cannot buy into the major jackpot games, for example. [Read more…]